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TenDigits Announces Publication of Aberdeen Report on Sales Mobility

TenDigits Sponsors Access to Insight into Improving Sales Effectiveness through a Mobile Sales Team

Vancouver, BCTenDigits Software, Inc. the leading provider of mobility solutions for Microsoft (MSFT: NASDAQ) Dynamics CRM, today announced the availability of a new research study on Sales Mobility published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS). As an underwriting sponsor of the report distribution, TenDigits is offering a complimentary copy of the report.

Whether a bandwidth-challenged rep needs to look up key customer data in those precious few minutes before a meeting begins; or if during a discussion they want to support a selling/servicing conversation in a timely manner with accurate data accessed via their mobile device; or perhaps in a post-meeting rush the placement of an order will benefit both month-end quota attainment and customer satisfaction; the ability to work in an “anytime, anywhere” fashion around account-specific data can increase overall sales effectiveness, according to the Aberdeen research study.

Sales Mobility: Quotas Untethered,” which examined 269 organizations’ sales effectiveness, found that 65% of sales reps in top-performing companies currently achieve their annual quota, compared to 42% for sales teams in other companies.

“Companies that deploy sales mobility outperform those that do not, and TenDigits is pleased to sponsor the publication of research of this quality,” said Derek Warburton, “CRM Mobility, in organizations where sales staff are frequently in the field, is a critical component of the sales solution and has a significant impact on sales performance.”

The report reveals what leading companies have been able to achieve through deployment of sales mobility tools, such as:

  • 5.2% average year-over-year increase in customer retention rate; compared to 1.5% decrease for other companies
  • 3.3% average year-over-year increase in average deal size or company value; compared to a 1.1% decrease for other companies

“While current cultural and business trends are not inexorably moving all knowledge workers into an “anywhere, anytime” working mindset, the fact remains that the most mobile among us – sales professionals – have been on the road since long before cell phones or internet support arrived to make their jobs both easier and more complex,” says Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group, the report’s author. “While not all companies deploy sales mobility, those that do outperform those that do not across myriad measures, including: overall team attainment of quota, lower sales turnover, as well as better year-over-year growth around revenue, customer renewals, deal size and CRM adoption.”

To obtain a complimentary copy of the report, visit:
http://www.tendigits.com/aberdeen-report.html.

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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results.  Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis.  As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company.  Aberdeen's analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market.  For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

About TenDigits Software
TenDigits is a global leader in Always-Available wireless CRM solutions that increase mobile workforce productivity. As a recognized expert in the CRM mobility sector, TenDigits is committed to creating intelligent mobile products that help customers meet their key business objectives. Its flagship product, MobileAccess® for Microsoft Dynamics CRM, increases the productivity and effectiveness of mobile sales, service and executive teams across a variety of industries. MobileAccess enables mobile professionals to utilize Microsoft Dynamics CRM anytime, anywhere with Android, BlackBerry, Apple iPhone/iPad and Windows Mobile smartphones.

For more information, visit: http://www.tendigits.com
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Read more about the Microsoft and TenDigits Global Alliance. MobileAccess is a trademark of TenDigits Software, Inc. All other corporate names and/or product names are trademarks or registered trademarks of their respective companies.

For further information, please contact:

Asa Zanatta
Tel: +1 (604) 408-1389
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